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Introducing Jean-Marie Massaud as our next designer

The event took place on Tuesday, February 21, at the premises of the Spanish company located in Vila-Real (Castellón), in which the renewed exhibition which now has 1,000 m2 was presented and Jean-Marie Massaud as the next designer-collaborator during the year 2017 for its Signature Surfaces product range.

The Signature Surfaces line comes from the union between the creative talent of great designers and their way of interpreting ceramics, together with Living Ceramics’ desire to contribute to the world of interior design and architecture by providing unique ceramic solutions. This project began in 2015 with the collaboration of José Manuel Ferrero from Estudi {H} ac, was completed in 2016 with LucidiPevere Design Studio and continues in 2017 with Studio Massaud.

 

All the details had to be up to date, so that Kiko Moya and Miguel Barrera, both Michelin-starred guests, were present to direct the catering that was served to the more than 300 attendees – among them were architects, interior designers, the press and the 2016 collaborators – Italians Luca Pevere and Paolo Lucidi, from LucidiPevere Design Studio.

Later, the presentation ceremony was used to announce to the attendees the opening of its own production plant in mid-2017. An innovative and avant-garde technology will be installed, never before present in Spain, with the aim of offering products of the highest quality and the largest formats on the market today.

 

 

The French designer revealed during the speech to the guests the sources of inspiration that are guiding the collection in this first stage. However, it will not be until the end of the year that the first pieces of the collection will see the light.

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